This role involved developing marketing strategy, building products, creating trade channels and curating collateral.

Marketing:

• Social media strategy creation and implementation

• Trade and client collateral development

• Website development (Wordpress)

• Print, Promotional item and digital design

Business Development:

• Initiating trade relationships (Sellers and product partners)

• Event management for trade famil event

• B2B EDMs

Examples of my work:

Trade Booklet

In-Room Add-ons Brochure

Check In Sales Booklet

Local Trade Website

Joining a small team with the aim of business growth through Sales and Marketing. This national company displays and distributes brochures for tourism businesses throughout NZ and abroad.

Sales:

• Responsible for account management of key accounts

• Driving revenue from new and existing clients

• Lead generation and database management

• Contract negotiations

Marketing:

• Solely responsible for website development project, creating a digital advertising channel for the business

• Regular EDMs to over 2000 contacts

• Social Media Management

• Print collateral design development

• Design and coordinate multiple vehicle wraps

A change in pace, joining a large business who are market leaders in the scenic flight business.

In this role, I was responsible for building agent relationships, driving sales and executing marketing strategy. Click their logo to see more about the company.

Responsibilities also included:

•  Incentivising  local agents for sales growth

•  Daily agent sales calls and product training

•  Social content generation, posting and management (Facebook & Instagram)

•  Managing sales collateral development

•  Reporting monthly stats for stakeholders

•  Implemented a familiarisation management system (Using google forms & sheets)

•  Managed relationship with external graphic designer

•  Trip advisor review management

•  Managing budget and allocation of funds for advertising

•  Updating website with content (CMS: WordPress, Ecommerce platform: WooCommerce)

•  Completed Analytics for Beginners on Google Analytics Academy

A exciting role in a busy, family run company in a competitive tourism industry.  Here I quickly solidified myself into the close knit team and made long term connections with team members and vital industry contacts. Click their logo to see more about the company. 

Main duties included: 

• Sales calls to local agents & accommodations

• Social media strategy and content creation (Facebook, Instragram, Twitter and YouTube)

• Google adwords & analytics management

• Agent communications (using mailchimp)

• Direct sales over phone and at counter

• Blog posts and website updates  (CMS= Joomla)

• Collateral creation

• Developed re-brand strategy bringing vehicles and planes into the same branding

• Influencer and photographer photo shoot organisation